Growing up in the iconic 90s New York, Uzma Bozai’s initial style inspirations drew on the preppy-tailored cuts and the print-driven graphics of downtown NYC. With a rich family cultural heritage that extends to India, Afghanistan and Pakistan, Uzma spent childhood summers in the Indian subcontinent. It was in Pakistan that she became in touch with the artisan culture of tailoring by witnessing and taking part in the skilled craft of ancient hand embroidering, dyeing and embellishing.

After moving to London and working with international aid organisations, she realised that she could use her inherent love for style to revitalise these crafts she grew up with that were dying out in favour of faster fashion. Teaming up with a group of talented industry textile and print designers led by Emma Avery—who’s own portfolio featured Erdem and Jonathan Sanders —her namesake brand was thus born. The Uzma Bozai story unfolded with collections that harmoniously balanced the boho luxe aesthetic with a refined edge; one which upholds traditional art by bringing it into the contemporary landscape.

The line began with studies of intricate, high-skilled, traditional Indian embroidery, and the mix of contemporary fabrics with ancient textiles. Following seasons saw print-driven, laid back styles that are innovative, with modern silhouettes and designs that merge with and mutually compliment artisanal crafts of hand printing and hand embroidery.

A fusion of inspirations from the East to the West, traditional craftsmanship and contemporary design, Uzma Bozai’s relaxed, tailored collections are for the sartorially creative woman—one who is assertive in her aspirations, nomadic in her lifestyle, and tasteful in her ever-exceptional styling.