Hide The Label was born in London when siblings Shereen and Ryan Barrett realized that there needed to be shift in thinking about the way that we design, the materials we select, and their impact on the environment. The philosophy was simple. To create effortless silhouettes that fit well, last longer and can be worn by every woman, every season for every occasion. It’s not about the label you are wearing or how current the style is. It’s about consciously designed, quality made, timeless styles that incorporate vivid prints and sustainable materials to give you a wardrobe that has longevity and ‘wearability’. Our materials are sourced with the environmental in mind, whether made from plant derived fibers or reclaimed fibers that conserve material resources combined with printing techniques that use minimal water usage. While it’s an evolving process, we are continually striving to improve season after season. we hope that you will join us in our mission to make slow fashion the only fashion.